🏈💥 HEART OVER PAYDAY: Texas Tech Head Coach Joey McGuire Donates Entire $12.9 Million Bonus & Sponsorship Earnings to Build 150 Housing Units and Shelter 300 Homeless – “No One Deserves to Sleep on a Sidewalk,” He Says 💥🏈
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LUBBOCK, TEXAS — In an act that’s been hailed across the sports world as one of the most selfless gestures in recent memory, Texas Tech head football coach Joey McGuire has stunned fans, players, and peers alike by donating the entirety of his $12.9 million bonus and sponsorship earnings to a homeless shelter initiative in Texas.
The heartfelt move, announced at a press conference on Friday morning, will fund the development of 150 housing units and provide 300 shelter beds for those struggling with homelessness in Lubbock and surrounding communities. This initiative, according to Coach McGuire, is not a PR stunt or tax write-off—it’s personal.
> “I’ve seen the effects of homelessness firsthand growing up, and I knew if I ever had the means, I’d give back in a meaningful way,” McGuire said. “No one deserves to sleep on a sidewalk.”
His words hit like a freight train through the media room, sending ripples of respect and admiration through the college football world and beyond. Known for his intensity on the field and his infectious energy off it, McGuire has always been a “players’ coach.” But this latest move shows he’s also a people’s coach—one who doesn’t forget the struggles of those outside the stadium lights.
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A Coach with Roots—and Heart
Joey McGuire, who took over as head coach for the Red Raiders in 2021, has led the program through a remarkable transformation. Under his guidance, Texas Tech has seen an upswing in both performance and recruiting. His charisma and work ethic have helped breathe new life into a program hungry for relevance in the Big 12.
But McGuire’s passion for giving back stems from deep personal roots. Raised in humble surroundings, he’s spoken in past interviews about his early life, where neighbors helped neighbors and where hardship was a shared experience, not something to turn away from.
“I remember seeing people from our block disappear—some lost jobs, some lost homes,” McGuire recalled. “You never forget that kind of thing. Especially when you’re a kid. You ask questions no one wants to answer.”
Now in a position to answer those questions through action, McGuire is putting his money where his heart is.
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The Impact: More Than Just Beds and Walls
The housing project, which is already being dubbed the “McGuire Mission”, will provide long-term transitional housing and immediate shelter for those facing housing insecurity. The development will include:
150 fully furnished transitional housing units
300 emergency shelter beds
Mental health counseling and rehabilitation services on site
Job placement and vocational training programs
A youth mentorship program in collaboration with Texas Tech student-athletes
City officials have praised the initiative as one of the most ambitious public-private partnerships in Lubbock’s history. The fact that the funding came from an individual—not a corporation or government grant—makes it all the more remarkable.
“This isn’t just a donation. It’s a movement,” said Lubbock Mayor Tray Payne. “Coach McGuire has shown that leadership doesn’t stop at the sidelines. It extends into our neighborhoods, our streets, and our hearts.”
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Athletes and Fans React
Across social media, the reaction has been overwhelming. Players past and present chimed in with praise, admiration, and even tears.
“Coach always told us to use our platform to make a difference. Today, he showed us how it’s done,” tweeted Texas Tech quarterback Tyler Shough.
NFL linebacker and Texas Tech alum Jordyn Brooks posted on Instagram:
> “Man…this is why Coach McGuire is different. Not just about football—about life. Mad respect.”
Fans, too, have been moved. One Reddit post on the college football forum read:
> “Forget championships. This is legacy. This is why we love this sport.”
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Bigger Than Football
As the college football world gears up for a new season, Coach McGuire’s off-field victory may stand out as the most meaningful moment of the year. His actions remind us that leadership isn’t defined solely by wins and losses, but by how you use your platform—and your paycheck—to lift others.
Joey McGuire didn’t just make a donation. He made a statement: Success means nothing if you don’t use it to bring others with you.
And that, in the words of one emotional fan on X, is “how you coach the human race.”
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