and the Future of College Football — A Bold Move That Has Rivals Rethinking Their Strategies as Lubbock Positions Itself at the Center of a New Financial Frontier in Collegiate Athletics

EXCLUSIVE INSIDE STORY: Texas Tech’s Massive $55M Athlete Pay Plan Sets Off Industry‑Wide Firestorm of Debate Over NIL, Revenue Sharing, and the Future of College Football — A Bold Move That Has Rivals Rethinking Their Strategies as Lubbock Positions Itself at the Center of a New Financial Frontier in Collegiate Athletics

June 17, 2025 Collins Acholo 0

EXCLUSIVE INSIDE STORY: Texas Tech’s Massive $55M Athlete Pay Plan Sets Off Industry‑Wide Firestorm of Debate Over NIL, Revenue Sharing, and the Future of College […]